A modern approach to food, shaped by creative strategy and design.

Hi, I’m Samia. I’m a chef and creative strategist working at the intersection of food, systems, and storytelling. My background spans engineering, design thinking, restaurant kitchens, and NYC food startups, which means I understand both the craft of cooking and the nuances that go into running a food business, behind the scenes and in real time.

Today, my work ranges from curated private dining and teaching cooking classes to brand strategy, content creation, and consulting for food businesses. I’m driven by a love of good food and a deep respect for the people who make it, and I’m here to help build careers and businesses that are sustainable, fulfilling, and worth the effort.

The culinary market is infinite, you just need to find your niche.

Meet Samia

Regardless of the work I am doing, these are a few of my core beliefs. If these resonate with you, there is a good chance we should work together!

Attitude is the one thing you can always control. There’s joy to be found even in the mundane.
Balance is everything. You have to trust the process.
At any given moment, you are exactly where you are meant to be, and you are the luckiest version of yourself.
Anything can happen once you start.
I love food in all its forms, from the ingredients to the industry, and I care deeply about the people who also value it.